Education Instead of Persuasion:
A New Strategy for Improving the Ethics of Marketing

In this paper I will

1)      prove that marketing promotions are harmful to individuals, society and the planet,
2)      explain how marketing promotions are unnecessary, and
3)      present a new model for commerce based on consumer education and fair competition of product, service and ethics.

>> Read the Paper <<

Here are two graphical charts to help explain two main systems discussed in the paper. You may wish to print these out for quick reference and comparison.

CHART 1 - the modern commercial system,

CHART 2 - a new model for the commercial system

As well, here are two quick visual examples to compare the information value of a consumer report and an advertisment.

This report will eventually be developed into a campaign. If you have any ideas, information or critical comments about this paper and the ideas expressed within it please send them to Jason Diceman.